NIKE Faces Backlash After Naming Former NFL Quarterback Colin Kaepernick Face of ‘Just Do It’ Ad Campaign



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Company loses nearly $4 billion, people burn gear

ABOVE VIDEO: Nike announced that former NFL quarterback Colin Kaepernick will be the face of its new ad campaign.

(FOX NEWS)  – Nike’s announcement Monday it would make Colin Kaepernick the face of its “Just Do It” campaign sparked a firestorm on social media — and literal fires, too.

Some social media users took to Twitter to showcase their frustrations. Videos and photos showed fans completely destroying their Nike-branded apparel, with some going as far as letting the gear go up in flames.

“First the @NFL forces me to choose between my favorite sport and my country,” Twitter user Sean Clancy wrote. “I chose country.

Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?”

Clancy added a video of burning Nike sneakers to his tweet.

John Rich, of the country music band Big & Rich, also shared a photo of the band’s soundman’s cut-up Nike socks.

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