26,000 square-foot supermarket opening at at 5410 Murrell Road
WATCH: Earth Fare is set to open this winter at 5410 Murrell Road in Viera. Earth Fare has been on a mission to bring healthy food to everyone for more than 40 years. At 26,000 square feet, the Viera Earth Fare will include a full-service Heirloom Juice Bar and Café, featuring custom-crafted juices, smoothies, and coffee.
EARTH FARE: EVERYONE’S HEALTHY SUPERMARKET
BREVARD COUNTY • VIERA, FLORIDA – If you’ve driven past Viera East lately, you may have noticed construction and a “Coming Soon” sign for Earth Fare—the newest grocery store to arrive in Viera.
The new Viera Earth Fare, located at 5410 Murrell Road in Viera, opened Wednesday morning and had over 500 people show up for the grand opening.
Earth Fare open 7 days a week from 7 a.m. – 11 p.m.
The Asheville, North Carolina-based Earth Fare has been on a mission to bring healthy food to everyone for more than 40 years.
“For us, it’s a passion,” said Earth Fare president and CEO Frank Scorpiniti.
“Healthy food improves lives, and our entire team is passionate about providing communities with better access to healthier, affordable food.”
Congratulations to Earth Fare Viera! Welcome to the community! What a way to have a grand opening—over 500 people showed up before 7AM!✂️
— Cocoa Beach Chamber (@_CBRCC) January 9, 2019
A FOOD PHILOSOPHY IS BORN
It’s easy to question the authenticity of terms like “healthy” and “natural” these days, but Earth Fare is the real thing. The roots of its Food Philosophy started more than 40 years ago in a tiny storefront in Asheville. The modest shop offered a simple selection of bulk foods and wellness items.
It was the town’s first natural food store, and it had an ambitious mission: let people take control of their health with real food.
Earth Fare grew from a storefront into a full supermarket at a time when convenience and cheap food ruled, and artificial ingredients were on the rise in the food industry. The need to better define “real food” became apparent.
In 1993, Earth Fare rose to the challenge and began to define its Food Philosophy, starting with the ban of hydrogenated oils. The boldness of the Food Philosophy worked – it turned out that people didn’t want to eat fake ingredients.
Over the years, the company’s philosophy continued to evolve and now mandates that high fructose corn syrup, artificial fats and trans-fats, added hormones, artificial sweeteners, bleached or bromated flour, antibiotics, artificial preservatives, and artificial colors and flavors are all banned from the store’s food products.
“Earth Fare’s Food Philosophy creates the cleanest assortment of the best-tasting food compared to any other grocery retailer in North America,” said Rich Ramey, vice president of merchandising.
“We are proud to provide the healthiest assortment in a convenient, full shop, friendly atmosphere.”
THE BOOT LIST
Shopping at most grocery stores these days isn’t as simple as picking up your favorite items. With so many hard-to-pronounce, artificial ingredients on the labels, it’s easy to walk away confused.
At Earth Fare, they read the labels so you don’t have to. Its list of banned items, called the “Boot List,” regulates the brand’s Food Philosophy and has grown to include over 100 ingredients, which you can find at earthfare.com/BootList.
A HEALTHY SELECTION
With so many banned ingredients out of the way, Earth Fare has plenty of room for healthy food. Front and center of the store is the produce department, naturally.
According to the company, it carries the most Organic and non-GMO in the industry and the Organic integrity goes even further; the fresh vegetable “wet” wall is sprayed with only filtered, reverse osmosis water and team members take care to separate Organic when stacking.
A commitment to Organic and non-GMO is evident throughout the store. In fact, all 1,000-plus Earth Fare private brand food products are made with only non-GMO ingredients.
The store boasts more than 4,000 additional non-GMO items storewide, with over 1,000 gluten-free products, and a wide assortment to meet other dietary needs as well.
The meat and seafood department carries an impressive array of grass-fed beef and 100 percent sustainably-sourced seafood. And if the store doesn’t have the catch you’re looking for, it fulfills custom orders within 48 hours.
At 26,000 square feet, a big jump from their first humble 1,200 square foot storefront, the Viera Earth Fare will include a full-service Heirloom Juice Bar and Café, featuring custom-crafted juices, smoothies, and coffee.
If grab and go is more your speed, an extensive prepared foods department awaits, with a fresh salad and hot bar and ready-to-go packaged meals. (Insider Tip: the store offers $5 Whole Roasted Chickens every Monday!)
Last but not least is the bakery with a gorgeous display of fresh-baked goods, including traditional French macarons, a 98-cent signature baguette, and several artisan bread options.
Best of all, Earth Fare offers this wide array of healthy food at an affordable price, with even more savings available through their Healthy Rewards loyalty program and a Weekly Email Flyer.
“The Viera community deserves a place where they can shop for their families confidently, knowing that their carts are full of only the healthiest, tastiest foods at a price they can afford, and we are thrilled to provide that confidence,” said Scorpiniti.
LIVE LONGER WITH EARTH FARE
In January 2017, the company launched the Live Longer With Earth Fare campaign after the National Center for Health Statistics revealed that life expectancy for Americans in 2015 declined for the first time in more than two decades.
According to Scorpiniti, the driving force behind Earth Fare’s steadfast commitment to making clean, healthy food accessible to all is a genuine desire to empower consumers to take back control of their health through their food choices.
CLICK HERE FOR BREVARD COUNTY NEWS